There are many business processes that are well served by broad, general software solutions which leverage scale and an ecosystem of related applications to serve an industry’s needs. Media revenue…
We are thrilled to announce our recent investment in Atlanta-based Transitiv, the customer data platform purpose built for multi-location retailers and franchise brands. Vocap led the oversubscribed Series Seed round,…
Exec summary A lot is happening fast in the world of over-the-top (OTT) television. Just in the last few weeks Apple launched its highly anticipated Apple TV+ (Nov 1) and…
We are thrilled to announce our recent investment in Vydia, a game-changing digital rights management, distribution, and monetization platform that uniquely empowers creators and content focused brands in the streaming world.…
By Mike Becker and Emery Waddell Brief Background An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer…
I've distilled my reactions to the recent MarTech Conference in San Francisco into a few, easily digestible points surrounding the marketing technology sector. (more…)
The Spring MarTech Conference was held last week in San Francisco. Vocap and the team from Social123 joined what appeared to be 1,000+ attendees packed into a pretty tight space…
2015 was another record year for VC investment in Marketing Technology (a sector we track closely), continuing a multi-year trend of setting new high watermarks. According to Pitchbook Data, marketing…
Last week we attended AdTech:NY, the preeminent conference and exhibition focused on the use of technology in advertising and media. Here are some interesting takeaways from our perspective: (more…)