For many founders, especially those that haven’t managed product & engineering teams before, the R&D function can feel a bit like a black box. Am I spending the right amount…
Christian MeyerApril 17, 2023
Introducing the TAM Expansion Framework Key takeaways upfront: Total addressable market (TAM) can expand over time. 'Small market bias' can lead to big missed opportunities for both investors and…
Emery WaddellFebruary 14, 2020
Traditional wisdom suggests you need to target a large market if you want to build a large business. Yet quite a few entrepreneurs and venture capital investors have challenged this…
Emery WaddellAugust 16, 2019