For many founders, especially those that haven’t managed product & engineering teams before, the R&D function can feel a bit like a black box. Am I spending the right amount…
Introducing the TAM Expansion Framework Key takeaways upfront: Total addressable market (TAM) can expand over time. 'Small market bias' can lead to big missed opportunities for both investors and…
Traditional wisdom suggests you need to target a large market if you want to build a large business. Yet quite a few entrepreneurs and venture capital investors have challenged this…